Steps to Designing a New Logo for an Orthodontist
Every company needs to have a recognizable brand from its competitors. A logo is an integral part of that brand. With successful branding, a customer will immediately remember your company when they see certain images. There are now many orthodontist clinics, and each should strive to be unique in its branding. This article explains how a logo designer can make the best logo for an orthodontist establishment.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. Avoid using the fonts used in official documents. This is because they will seem too formal to potential clients and outdated. You should choose a font that communicates the values of the company, while being warm and welcoming. You should also avoid using the very artistic and informal fonts. Such informal fonts may communicate a lack of professionalism on the company’s part. You can do some research to find out which fonts best communicate your message.
The color you choose to use on the logo is just as important as the font. The best place to start is on the company’s own colors. If it is a new company, you should choose a color that will work well across the board. Make use of published research to find out which colors are best for an orthodontist establishment.
Next, you need to choose an appropriate image to go on the logo. You need to choose a unique but catchy image, avoiding any version of teeth on the logo. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
By now, you will have gathered all the ingredients needed to make the full logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. If the image you chose was attractive, the words should also be legible. The logo should only contain the most important information, since the rest can be put on fliers.
A logo will most of the time be incorporated in many faucets of the company. It will be a letterhead in all documents, business cards and even embroidered on the staff uniform. Ensure the logo works both on very small surfaces and on larger ones such as billboards. Make sure the logo looks the same whether on a small or a large surface.